If you have spent hours in the gym, sweating to build yourself a great set of abs, don’t you think it would be unusually stupid not to show it off? The same goes with websites. Websites that go ‘live’ online without making the effort to drive traffic to visit it, may as well remain unpublished. That’s because, the name of the game is to get people to your website and to profit from it.
Only now entrepreneurs come to realize that digital marketing is more than a simple "add on" to the marketing mix. It actually compliments the communication mix and is an excellent tool to generate leads, get registrations or drive sales, rather than simply generating awareness.
SEO - Search Engine Optimization is where the search engines come into picture. They help people find information as well as products. According to Google™ over 82 % of its users have bought stuff online. Also their users are 20% more likely to buy online than any others. Hence for any successful business, a significant presence in search engines like Google™ is a must.
