SMM or Social media marketing is the use of social media platforms to connect with your target audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging to your audience, analyzing your results, and running social media advertisements.
Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic, and personal information, which will enable marketers to tailor their messages to what is most likely to resonate with users. Because Internet audiences can be better segmented than more traditional marketing channels, companies can ensure that they are focusing their resources on the right audience that they want to target.
The major social media platforms (at the moment) are:
- Social networking – Facebook, LinkedIn
- Photo sharing – Instagram, Snapchat, Pinterest
- Microblogging – Twitter, Tumblr
- Video sharing – YouTube, Facebook Live, Periscope, Vimeo
